Bloom Dental Group is a dental care office, based in California. They approached me and wanted to explore the possibilities of a new SaaS product in the dental software area. They felt like existing products weren’t as robust and couldn’t fully support all aspects of their practice.
Bloom Dental is a powerful medical SaaS platform that helps dental practices of all sizes manage their business. Regardless of whether you run a small dental office or a multi-location practice, the platform is fully customizable to your needs with the quick business onboarding process. The front-staff are empowered with all the tools they need to optimize the dental office efficiency and create the best experience for patients, while dental practitioners can perform and document complex clinical exams and procedures.
The large amounts of data and complex clinical functionality requirements have caused existing products to become overly complicated. Their significant usability problems lead to a decrease in dental practice efficiency and user speed (and, therefore, satisfaction). The objective was to empathize with the different user roles and assist them in accomplishing all of their individual goals while keeping the UI intuitive and straightforward.
This project took place between November 2017 and March 2018. I was hired as a Lead UX Designer by Bloom Dental Group through the Toptal freelance network. I was responsible for the research, user interviews, prototyping and visual design.
- Improve the dental practice efficiency and maximize return on investment.
- Improve client interaction and increase customer satisfaction.
- Create a product centered around the users workflow that fits perfectly in their daily routines and common practices.
- Make the product easy to use, but still keep it fully customizable and scalable between smaller dental offices and multi-location practices.
My first step was to interview the stakeholders and get to know their processes, business objectives and expectations about the project.
I wanted to get a better understanding of potential users regarding:
Main questions:
Key Findings:
To communicate what the users’ intentions and motivations are I started writing user stories:
From the research, user interviews and user stories emerged feature ideas that would achieve all of the different user goals.
Paper sketches are a great tool to discuss functionality early on with the stakeholders and make sure the prototype will perform as expected by the professionals. We went back and forth quickly going through different ideas on paper before I proceeded to create digital low fidelity prototypes.
Low-fidelity prototyping is a quick and easy way to translate high-level design concepts into testable artifacts and ensure the design concept works as intended. Their first and most important role is to check and test functionality rather than the visual appearance of the product.
Fully functional prototypes helped us visualize all the elements and functionality of our end product prior to production.
Once the design was finished it was time to hand it off to developers with a UI Kit and style guide that contains detailed information about typography, color palette, and elements (buttons, inputs, etc.). In the process we will go back to test the live version and work together with the developers to improve where needed.
When the product is ready to launch we should continually test and refine the product as time goes on and add new functionality as new needs arrive.
Bloom Dental Group is a dental care office, based in California. They approached me and wanted to explore the possibilities of a new SaaS product in the dental software area. They felt like existing products weren’t as robust and couldn’t fully support all aspects of their practice.
Bloom Dental is a powerful medical SaaS platform that helps dental practices of all sizes manage their business. Regardless of whether you run a small dental office or a multi-location practice, the platform is fully customizable to your needs with the quick business onboarding process. The front-staff are empowered with all the tools they need to optimize the dental office efficiency and create the best experience for patients, while dental practitioners can perform and document complex clinical exams and procedures.
The large amounts of data and complex clinical functionality requirements have caused existing products to become overly complicated. Their significant usability problems lead to a decrease in dental practice efficiency and user speed (and, therefore, satisfaction). The objective was to empathize with the different user roles and assist them in accomplishing all of their individual goals while keeping the UI intuitive and straightforward.
This project took place between November 2017 and March 2018. I was hired as a Lead UX Designer by Bloom Dental Group through the Toptal freelance network. I was responsible for the research, user interviews, prototyping and visual design.
- Improve the dental practice efficiency and maximize return on investment.
- Improve client interaction and increase customer satisfaction.
- Create a product centered around the users workflow that fits perfectly in their daily routines and common practices.
- Make the product easy to use, but still keep it fully customizable and scalable between smaller dental offices and multi-location practices.
My first step was to interview the stakeholders and get to know their processes, business objectives and expectations about the project.
I wanted to get a better understanding of potential users regarding:
Main questions:
Key Findings:
To communicate what the users’ intentions and motivations are I started writing user stories:
From the research, user interviews and user stories emerged feature ideas that would achieve all of the different user goals.
Paper sketches are a great tool to discuss functionality early on with the stakeholders and make sure the prototype will perform as expected by the professionals. We went back and forth quickly going through different ideas on paper before I proceeded to create digital low fidelity prototypes.
Low-fidelity prototyping is a quick and easy way to translate high-level design concepts into testable artifacts and ensure the design concept works as intended. Their first and most important role is to check and test functionality rather than the visual appearance of the product.
Fully functional prototypes helped us visualize all the elements and functionality of our end product prior to production.
Once the design was finished it was time to hand it off to developers with a UI Kit and style guide that contains detailed information about typography, color palette, and elements (buttons, inputs, etc.). In the process we will go back to test the live version and work together with the developers to improve where needed.
When the product is ready to launch we should continually test and refine the product as time goes on and add new functionality as new needs arrive.
